The arcade

Casual on the surface.
Serious data labeling underneath.

Every game is a data-collection task in disguise. Flip any card to see exactly what it collects and why a client wants it.

A few of our games

Every game is
secretly collecting data.

A few examples of games we've already built - there are many more. Drop your own data into one, or we design a brand-new game around your task. Flip any card to see what it collects.

Diacritization

Tashkeel

Read the sentence, tap the right diacritic on each letter.

Each round becomesعلمعَلِمَ

Diacritization
Tashkeel

Tashkeel

Diacritization
Diacritization

Tashkeel

Read the sentence, tap the right diacritic on each letter.

Written Arabic usually drops short vowels - so the same letters can be many different words. Restoring diacritics (tashkeel) is one of the hardest, highest-value problems in Arabic NLP.

text · MSA + dialects
OCR / handwriting validation
OCR Check

OCR Check

OCR / handwriting validation
OCR / handwriting validation

OCR Check

See the original scan and the machine reading. Match or wrong?

Arabic OCR - especially handwriting and historical manuscripts - is notoriously unreliable. Human verification turns raw OCR into gold transcription data.

vision + text
Response quality rating
Answer Scale

Answer Scale

Response quality rating
Response quality rating

Answer Scale

Weigh a question and its answer: excellent, partial, or wrong.

Rating answer quality is the backbone of RLHF and model evaluation. A balanced crowd of native speakers produces the preference data that aligns models.

preference · RLHF
Dialect identification
Dialect Compass

Dialect Compass

Dialect identification
Dialect identification

Dialect Compass

Read the text, point the compass at its dialect.

Arabic is dozens of distinct spoken dialects, not one language. Labeled dialect data is scarce - and essential for models that understand how people actually talk.

Gulf · Egyptian · Levantine · Maghrebi
Content moderation
Red Card

Red Card

Content moderation
Content moderation

Red Card

You're the referee. Clean, borderline, or a violation?

Safety classifiers need culturally-aware judgments of what counts as toxic or offensive - context that off-the-shelf models routinely get wrong.

safety · toxicity
Semantic similarity
Same Meaning?

Same Meaning?

Semantic similarity
Semantic similarity

Same Meaning?

Two sentences appear. Identical, related, or unrelated?

Paraphrase and semantic-similarity labels train search, retrieval, and deduplication - and good similarity data is hard to come by.

STS · paraphrase
Named-entity recognition
Entity Radar

Entity Radar

Named-entity recognition
Named-entity recognition

Entity Radar

Lock onto the highlighted term - person, place, org, or date?

Entity tagging powers everything from knowledge graphs to redaction. NER suffers from sparse, inconsistent labels - exactly what a big crowd fixes.

NER · 4 entity types
Fact verification
Trivia Runner

Trivia Runner

Fact verification
Fact verification

Trivia Runner

Run the road, pick a lane: TRUE or FALSE.

True/false judgments at speed build fact-checking and claim-verification datasets - and keep players in flow while they label.

true / false
Cloze / text completion
Fill the Blank

Fill the Blank

Cloze / text completion
Cloze / text completion

Fill the Blank

Spell the missing word on a scored keyboard.

Fill-in-the-blank responses generate completion and next-word data, and reveal how real speakers phrase things in context.

completion
Multiple-choice labeling
Swipe Quiz

Swipe Quiz

Multiple-choice labeling
Multiple-choice labeling

Swipe Quiz

Flick toward your answer - four directions, four choices.

Fast multiple-choice rounds collect classification labels across any domain you can phrase as a question.

MCQ
Multiple-choice labeling
Bubble Quiz

Bubble Quiz

Multiple-choice labeling
Multiple-choice labeling

Bubble Quiz

Pop the right bubble before the timer runs out.

A second MCQ format keeps the same labeling task fresh - variety is what keeps the crowd annotating for hours.

MCQ
Streak labeling
Stack-It

Stack-It

Streak labeling
Streak labeling

Stack-It

Right answers stack the tower. Wrong ones topple it.

Endless streak play maximizes labels-per-session and naturally surfaces the questions players find hardest.

endless
New game formats ship regularly.
Any data a client needs - if we can turn it into a 30-second game, we can collect it.
Bring us a task